Big Shoulders Display
Latin headlines. Narrow and confident, so big words fit small spaces.
600800900
Look as bigas the workyou do.
Smart Independent Technologies Company (SITCO) designs Arabic and Latin identity systems, company profiles, stationery and brand films for Saudi companies. This is our own profile, page by page.
SITCO Company Profile · 30 pages · Arabic and English
The shortlist is made before the meeting.
Procurement teams and tender committees open your profile before they open the door. If your Arabic and Latin logos look like two companies, or the profile was made in Word, you look smaller than you are.
- Two logos, two companies.When the Arabic and Latin versions are drawn separately, the reader sees two brands, and trust drops at first glance.
- A Word file looks like Word.Default fonts, stretched photos and Arabic aligned the wrong way all tell the committee you are small.
- A heavy file stays closed.If the profile does not open quickly on a phone in WhatsApp, it waits. The shortlist does not.
review vendor-profile.pdf --as tender-committee
How we build an identity system. Ours is the worked example.
One mark, two scripts, five colours and three typefaces, drawn on one grid. So every file comes out the same, in Arabic or Latin.
- The mark
- A lime S beside a server-rack tower. Design and engineering in one shape.
- The unit
- The gap between the S and the rack is x. The mark is 20x tall, the S 5.4x wide, the rack 4.7x.
- The angle
- The top of the S is cut at 38°, measured from the master file.
- Clear space
- 1x on every side, in every lockup.
- Smallest size
- The symbol alone, down to a 16 px browser favicon.
Lockups. The same mark on any background and in either script, from the profile cover to the browser tab.
Master lockup, stacked
SMART INDEPENDENTTECHNOLOGIES
شركة سمارت إندبندنت للتقنيات
96483216SITCO | sitcotech.comAnimated logo
Five colours, each with a job. Every colour has a role, and every text pairing is checked before anyone uses it.
How much of each, on a page
Ink and porcelain carry the page, violet frames it, and lime marks the one thing that must be seen.
| Pairing | Contrast | Use |
|---|
Ratios computed with the WCAG 2.2 contrast formula. w3.org
Three typefaces. Two scripts, one voice.
Big Shoulders Display for Latin headlines, Geist for body and interface, IBM Plex Sans Arabic for every Arabic word. All open-licence, so your team never pays per seat.
Geist
Body, interface and tables. Clear on screen and on paper, with tabular figures.
300400600700
IBM Plex Sans Arabic
Every Arabic word, from headline to invoice. Drawn to sit beside Latin at the same weight.
400500600700
Right the first time.
صح من أول مرة.
cap height = alif
baseline
Stationery, down to the email signature.
Letterhead, business cards, a Word template and an HTML signature for every staff member. Built on the logo's grid, so nothing drifts.
SITCOSMART INDEPENDENTTECHNOLOGIESشركة سمارت إندبندنت
للتقنيات
Subject: Company profile and capability statement
Dear Procurement Team, please find our bilingual company profile attached, as requested.
Riyadh, Saudi Arabiasitcotech.com+966 53 502 0099
Full NameBusiness Development- +966 53 502 0099
- sitcotech.com
SMART INDEPENDENTشركة سمارت إندبندنت للتقنيات
Full NameBusiness Development- +966 53 502 0099
- sitcotech.com
- Riyadh, Saudi Arabia
The full identity package
- Logo system: primary mark, Arabic and Latin lockups, icon and favicon
- Colour and type rules with paired Arabic and Latin typefaces
- Stationery, Word letterhead and HTML email signatures for every staff member
- A bilingual company profile and a LinkedIn kit
- Brand guidelines your team and suppliers can follow
New messageMail › Sent
To: Procurement team
Subject: Company profile, as requested
Good morning,
Please find our company profile attached. It opens straight away on a phone, and the print version is ready if you need it.
Full NameBusiness Development · Smart Independent Technologies Company+966 53 502 0099 · sitcotech.com
4.4 MB
Two PDFs, two jobs.
A light one for phones and email, and one with live vector text for the press and future edits. These are our own profile files.
Light PDF for WhatsApp and emailPages as 150 dpi images, 30 pages
Print and editable PDFVector text, sharp at any size, 30 pages
A profile that earns the shortlist. Planned around who reads it.
A bilingual company profile that procurement teams read, trust and forward. Every page has a job. This is the page plan of our own.
p. 1
Cover
48pages, our largest bilingual profile delivered
30pages in our own profile, in Arabic and in English
3formats: print PDF, light PDF and editable sources
What you get
- 01Content interviews and a page plan built around who reads it
- 02Native Arabic and English copy, proof-read before layout
- 03A layout system on your identity: grid, type, colour, photo and icon style
- 04Company facts and project pages you can stand behind
- 05Print-ready PDF, a light PDF for WhatsApp and email, and editable sources
60 seconds that explain your company. Voiced in Saudi Arabic and English.
Company films and motion with Saudi Arabic and English voiceover, cut for every screen. These are our sector films. Turn the sound on.
PictureSound
Scene changes and the sound level (voiceover, music and effects), measured from this exact cut. Click to scrub.
2voiceovers: Saudi Arabic and English
16:9 · 4:5cuts: for screens and for feeds
SFXsound design under every scene
6sector films, each in Arabic and English
What you get
- 01A 60 to 120 second company film, scripted natively in Arabic and English
- 02Saudi Arabic and English voiceover tracks
- 03Product or system demo films on clean demo data
- 04Social cut-downs in 9:16, 1:1 and 16:9
- 05Animated logo, captions and licensed sound design
Four steps. Every file in your hands at the end.
The same path for every identity: understand, show three directions on real applications, build the system, then roll it out everywhere.
01
Discover
We gather every place your name appears, and listen to management.
- An audit of every current identity file
- Interviews with management
- A one-page brief both sides sign off
02
3 directions
Three directions, each shown on real applications in the first round.
- 3 directions in Arabic and Latin
- On a card, a letterhead and a profile cover
- One chosen, then refined
03
System
Arabic and Latin designed as one system, not a translation.
- Logo system, lockups and icon
- Colour and type rules
- Clear brand guidelines
04
Rollout
Letterhead, email and social templates ready on handover.
- Stationery, Word template, HTML signatures
- Company profile and LinkedIn kit
- Vector masters for every format
Questions before we start.
Do you design the Arabic logo, or translate the Latin one?
We design both together, on one grid, at matched weight. The Arabic is never an afterthought set in a default font.
We already have a logo. Do we need a new one?
Not always. Often the mark is fine and the system around it is missing: lockups, colours, type and files. The free study tells you which.
What files do we receive?
Vector masters and PNGs for every lockup, a favicon, a Word letterhead, HTML email signatures for every staff member, and brand guidelines your suppliers can follow.
How long should our company profile be?
As long as your reader needs. Ours is 30 pages, and the largest we have delivered is 48. We plan the pages around who reads it before anything is designed.
Do you handle printing?
We prepare the print-ready PDF and check the printer's proof before it reaches the press. You keep the sources, so you can reprint anywhere.
Who writes the film script and voices it?
We script natively in Arabic and English, and the script and storyboard are approved before animation, so nothing is redone. Voiceover is Saudi Arabic and English.
Your profile is already on someone's desk.
Make it the one they keep. Start with the free study.